Bugatti and Asprey bringing high tech Fabergé-style eggs to Ordinals
High-end digital objet d’art collections have a new home
Two famous luxury goods producers are collaborating on a new Bitcoin Ordinals collection. Bugatti, famous for its sports cars and Asprey, known since the mid-1800s for its fine jewellery, including royal crowns and scepters, will soon inscribe their pioneering Asprey Bugatti Egg Collection to the blockchain. By incorporating materials such as carbon fibre and design elements reminiscent of Bugatti’s distinctive grills and hood ornaments with Asprey’s traditional jewellery making process, the companies will create characteristic physical pieces, to be mirrored by timeless digital artifacts.
The limited Asprey Bugatti Egg Collection will be released this month, coincident with the opening of Asprey’s new gallery in London. The companies describe the Asprey Bugatti Egg Collection as “the first ever collection by two luxury brands using a state-of-the-art technique of inscribing digital content on the Bitcoin blockchain, ensuring the artwork will last indefinitely.” Indeed, a powerful statement on the timeless nature of art is made by using sophisticated techniques such as Bitcoin Ordinal inscription and the 3D scanning of a classic Bugatti sports car to create works which blend the classic with the modern.
“We are proud to present the Asprey Bugatti Egg Collection, not only does this push the boundaries on a production level, but the generative art coded by our strategic partner and Bitcoin experts Metagood using the equation of the egg shape of the actual sculpture as an NFT in Bitcoin is a new form of expression and art itself. The NFT and the sculpture are linked by this equation.”
Ali Walker, Chief Creative Officer at Asprey Studio
“Ettore Bugatti believed in aesthetic engineering, creating art out of each component of his vehicles. He saw the world through the eyes of an artist, taking inspiration from the work of his creative family. We maintain these values to this day at Bugatti, working closely with our partners like Asprey to create objet d’art in the vision of our founder. The creation of the Asprey Bugatti Egg Collection is a wonderful homage to our history and the creations of Ettore, designed with the pioneering spirit and attention to detail that led to his brand becoming revered throughout the world.”
Wiebke Ståhl, Managing Director at Bugatti International
